Celebrating UW–Madison’s Legacy of Research-Driven Innovation Before the Technology Entrepreneurship Office (TEO) was established at UW–Madison, faculty like Professor Dan van der Weide were already demonstrating how groundbreaking research can turn into marketable products …
Business
A Graduate Student’s Guide to Entrepreneurial Thinking
Graduate school is a time to push boundaries, ask bold questions, and pursue knowledge that makes a difference. It’s a journey of intellectual rigor and personal growth—one that empowers students to dive deep into their …
From Idea to Market: How Strategic Branding Shapes Startup Success
Your startup is more than just a discovery or technology. While your tech can provide some success, it doesn’t always translate into the business world on its own. The secret to success is creating a …