Engineering professor and co-founder George Huber discusses the science of turning dairy waste into sweetener, and shares his best advice for young entrepreneurs hoping to take their academic innovations from the lab to the market.
Business
The Business Model Canvas for Tech Entrepreneurship with Director Dan Olszewski
We asked UW–Madison’s Weinert Center for Entrepreneurship director Dan Olszewski’s about business model canvases and how correctly applying them can help you ask the right questions about your innovation and deliver not only valuable tech, but a sound startup ready for success.
5 Questions with Professor Dan van der Weide: From Early Research to Acquisition
Celebrating UW–Madison’s Legacy of Research-Driven Innovation Before the Technology Entrepreneurship Office (TEO) was established at UW–Madison, faculty like Professor Dan van der Weide were already demonstrating how groundbreaking research can turn into marketable products …
A Graduate Student’s Guide to Entrepreneurial Thinking
Graduate school is a time to push boundaries, ask bold questions, and pursue knowledge that makes a difference. It’s a journey of intellectual rigor and personal growth—one that empowers students to dive deep into their …
From Idea to Market: How Strategic Branding Shapes Startup Success
Your startup is more than just a discovery or technology. While your tech can provide some success, it doesn’t always translate into the business world on its own. The secret to success is creating a …