Summer 2024 University of Wisconsin-Madison I-Corps | June 13–July 25

This event has passed.

@ 5:00 pm - 7:00 pm

Deadline for registration: 05/23/2024


Course Description

Do you want to translate your research into impactful real-world applications? Join UW-Madison’s Technology Entrepreneurship Office (TEO) for the 2024 Summer I-Corps cohort! This free, six-week, non-credit, virtual workshop uses evidence-based strategies for achieving entrepreneurial success and is open to research faculty, staff, and students at any higher education institution. With help from NSF I-Corps trained instructors and the TEO Hi-Tech Mentor Network, participants will gain a comprehensive understanding of their future customers and market ecosystem.

Learning Objectives

  • Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Value Proposition Canvas
  • Understand customers’ problems (“pain points”) from THEIR perspective
  • Map your customer ecosystem to understand customer roles, requirements, and decision processes
  • Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation

Course Benefits

  • Explore pathways to launching a startup
  • Evaluate the potential of your research discovery or technology
  • Discover how your innovation can impact society as a usable technology
  • Strengthen your next research proposal to secure funding

Course Schedule*

  • June 13 (5-7 pm CT) Workshop Orientation
  • June 20 (5-7 pm CT) Value Proposition Canvas
  • June 27 (5-7 pm CT) Hypothesis Testing and Interviewing
  • July 11 (5-7 pm CT) Ecosystem Mapping
  • July 18 (5-6 pm CT) Q&A Session (Optional)
  • July 25 (5-7 pm CT) Presentations Session

*No session on Thursday, July 4th, 2024. This workshop will require a time commitment of approximately four-six hours/week, on average. This includes attending all required sessions, a minimum of four office hours with an assigned team mentor, and a minimum of 20 customer discovery interviews (planning, scheduling, conducting interviews, and recording results to be shared with instructors and mentors).



Questions can be directed to Bonnie Bachman at