Technology Entrepreneurship Office
Your partner on the path to startup success

Summer 2024 University of Wisconsin-Madison I-Corps | June 13–July 25

This event has passed.

Virtual
@ 5:00 pm - 7:00 pm

Deadline for registration: 05/23/2024

 

Course Description

Do you want to translate your research into impactful real-world applications? Join UW-Madison’s Technology Entrepreneurship Office (TEO) for the 2024 Summer I-Corps cohort! This free, six-week, non-credit, virtual workshop uses evidence-based strategies for achieving entrepreneurial success and is open to research faculty, staff, and students at any higher education institution. With help from NSF I-Corps trained instructors and the TEO Hi-Tech Mentor Network, participants will gain a comprehensive understanding of their future customers and market ecosystem.

Learning Objectives

  • Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Value Proposition Canvas
  • Understand customers’ problems (“pain points”) from THEIR perspective
  • Map your customer ecosystem to understand customer roles, requirements, and decision processes
  • Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation

Course Benefits

  • Explore pathways to launching a startup
  • Evaluate the potential of your research discovery or technology
  • Discover how your innovation can impact society as a usable technology
  • Strengthen your next research proposal to secure funding

Course Schedule*

  • June 13 (5-7 pm CT) Workshop Orientation
  • June 20 (5-7 pm CT) Value Proposition Canvas
  • June 27 (5-7 pm CT) Hypothesis Testing and Interviewing
  • July 11 (5-7 pm CT) Ecosystem Mapping
  • July 18 (5-6 pm CT) Q&A Session (Optional)
  • July 25 (5-7 pm CT) Presentations Session

*No session on Thursday, July 4th, 2024. This workshop will require a time commitment of approximately four-six hours/week, on average. This includes attending all required sessions, a minimum of four office hours with an assigned team mentor, and a minimum of 20 customer discovery interviews (planning, scheduling, conducting interviews, and recording results to be shared with instructors and mentors).

 

REGISTER NOW

Questions can be directed to Bonnie Bachman at emma.uren@wisc.edu