Join us for a free workshop to help you analyze market trends, uncover customer insights, and refine your business strategy. This hands-on training, led by the Marketing Leadership Institute and UW Business Library expert Peggy Smith, will equip you with the tools to understand market dynamics, conduct B2B or B2C research, and develop data-driven market strategies.
Who Should Attend?
- Entrepreneurs & Startup Teams: Validate your business idea and find new ways to prepare for and improve your pitch.
- Students & Researchers: Gain or expand your understanding of industry trends.
- I-Corps Participants & Alumni: Learn how to use traditional market research methods to elevate your customer discovery skills.
Workshop Details
May 11 -14 | 5:00 PM – 7:30 PM (This is one-day session; final date to be decided.)
The Fundamentals of Market Research (Presented by Giustina Parisi): This session will explore key market forces, customer discovery, and research methodologies.
B2B Session (Instructed by Peggy Smith): Learn industry-specific tools and resources to size and analyze B2B markets.
B2C Session (Instructed by Peggy Smith): Discover consumer-focused research techniques and strategies to understand your customer base.
Location: To be Decided
About the Instructor
Peggy Smith is a Senior Academic Librarian at the University of Wisconsin-Madison, specializing in business research and data management. She supports students and faculty with their research needs and is a key contributor to the Marketing Leadership Institute, with particular expertise in B2B and B2C market research. Peggy is passionate about empowering others through knowledge and is dedicated to fostering a collaborative learning environment while advancing the field of market research at UW-Madison.
Don’t miss this amazing FREE professional development opportunity!