Fall2023 UW-Madison NSF I-Corps (Virtual)

Do you want to translate your research into impactful real-world applications? Join UW-Madison’s Technology Entrepreneurship Office (TEO) for the 2023 Fall I-Corps workshop! This free, six-week, non-credit, virtual workshop uses evidence-based strategies for achieving entrepreneurial success and is open to research faculty, staff, and students at any higher education institution. With help from NSF I-Corps trained experts and the TEO Hi Tech Mentor Network, participants will gain a comprehensive understanding of their future customers and market ecosystem. Further, successful teams will become eligible for the National I-Corps program and $50,000 grant to continue creating meaningful partnerships, launching their entrepreneurial journey, or strengthening future proposals, including the STTR/SBR and PFI-TT.



  • September 28 (5-7:30 pm CT) Workshop Orientation
  • October 5 (5-7:30 pm CT) Value Proposition Canvas
  • October 12 (5:00-7:30 pm CT) Hypothesis Testing and Interviewing
  • October 19 (5:00-7:30 pm CT) Ecosystem Mapping
  • October 26 (5:00-6:00 pm CT) Q&A Session (Optional)
  • November 2 (5:00-7:00 pm CT) Presentations Session


  • Customer Discovery: Complete interviews with potential consumers to give you insight into what your future consumers actually need. 
  • Customer Ecosystem Mapping: Understand the intricacies, relationships, and organizations that influence the quality of your customer’s experience.
  • Value Proposition Canvas: Create a strategic framework to ensure your research technology is a direct solution to a real consumer problem.
  • Commercial Ecosystem: Learn how to leverage resources available within your market and network with relevant connections.