Spring 2024 University of Wisconsin-Madison I-Corps | Feb 08 – Mar 14

@ 5:00 am - @ 7:00 pm

Registration deadline: Registration Closed

Course Description

Do you want to translate your research into impactful real-world applications? Join UW-Madison’s Technology Entrepreneurship Office (TEO) for the 2024 Spring I-Corps. workshop! This free, six-week, non-credit, virtual workshop uses evidence-based strategies for achieving entrepreneurial success and is open to research faculty, staff, and students at any higher education institution. With help from NSF I-Corps trained instructors and the TEO Hi-Tech Mentor Network, participants will gain a comprehensive understanding of their future customers and market ecosystem.

Learning Objectives

  • Develop familiarity with Lean LaunchPad concepts and tools such as customer discovery, ecosystem mapping, and the Value Proposition Canvas
  • Understand customers’ problems (“pain points”) from THEIR perspective
  • Map your customer ecosystem to understand customer roles, requirements, and decision processes
  • Build connections to the commercial ecosystem (i.e. customers, suppliers, funders) for your innovation

Course Benefits

  • Explore pathways to launching a startup
  • Evaluate the potential of your research discovery or technology
  • Discover how your innovation can impact society as a usable technology
  • Strengthen your next research proposal to secure funding

Course Schedule

FEB 08 • 5:00-7:30 • Workshop Orientation

FEB 15 • 5:00-7:30 • Value Proposition Canvas-Customer Profile, Interviewing, and Beachhead

FEB 22 • 5:00-6:00 • Value Proposition Canvas-Value Map, Hypothesis Testing, Ecosystem Mapping

FEB 29 • 5:00-7:30 • Problem-Solution Fit

MAR 07 • 5:00-7:30 • Q&A Session, optional

MAR 14 • 5:00-7:00 • Final Presentations

This workshop will require a time commitment of approximately four-six hours/week, on average. This includes attending all required sessions, a minimum of four office hours with an assigned team mentor, and a minimum of 20 customer discovery interviews (planning, scheduling, conducting interviews, and recording results to be shared with instructors and mentors).


 Questions can be directed to Emma Uren at emma.uren@wisc.edu